Privacy – Macerich

Macerich is committed to protecting your privacy. The information you provide is primarily used to enhance your experience at Macerich properties and provide you with certain types of information that may be of interest to you. We may use it to update you on sales, specials, programs, events, promotions, services, products or other opportunities provided by us, our merchants and/or our business partners, remind you of important occasions, and/or personalize your shopping experience. The information may also be used internally for research and business development purposes, statistical analysis and to improve our web sites, Macerich’s marketing and promotional efforts and business operations. This statement outlines our privacy policy (our “Policy”). When you use our web site or provide information to us (including by completing an entry, registration or other form), you agree to the terms of this Policy. We may make changes to this Policy from time to time and any such changes will become effective 14 days after posted. Any changes to this Policy will be available at the customer service facilities at our centers and/or on this web page and you should check back periodically for changes. If you have any questions about this Policy, our privacy protection practices, or your dealings with us, please feel free to contact us by sending an e-mail to or contact the customer services facility at the applicable center directly.

The core of our Policy is this: Macerich will not knowingly release, sell, rent or trade your personal information to any third party without your permission, except to our merchants and/or business partners, or if we believe in good faith that the law requires it, or to protect our own rights and properties. We may also transfer your personal information to a third party in the event of a corporate transaction or restructuring (e.g., a sale, merger or other transfer of assets). Macerich considers personal information to include, without limitation, name, e-mail address, home or mailing address, phone number, birth date, anniversary date, gender, or other similar information you may provide (your “Personal Information”).

What Information We Collect And How We Use It

Macerich collects Personal Information on a voluntary basis only from individuals 13 years of age or older unless parental or guardian consent is provided. In order to take advantage of some of our features, programs or events you may need to register and/or provide Personal Information before you can participate. We will use this Personal Information to send you e-mails, newsletters or other communications and to inform you about sales, specials, programs, events, promotions, services, products or other opportunities that might interest you.

We may also sometimes provide Personal Information to our merchants and/or business partners so that they are able to contact you and make you aware of similar events and opportunities. You should note that we don’t control these operators or their privacy policies, and that if you do not wish to receive communications from them, you should contact them directly.

You always have the option to change your mind about receiving communications from us, or to review, change or update any of your Personal Information, by e-mailing us at or contacting the customer services facility at the applicable center directly, and submitting the appropriate changes.

While Macerich maintains internal controls, including firewalls and other security features, to control unauthorized access to Personal Information, because of the nature of this information, we cannot guarantee our ability to prevent unauthorized access.

Your Responsibility

Although we will protect your privacy on our site as described in this Policy, you should keep in mind that if you voluntarily disclose Personal Information online, that information may be accessible to others. This is also true if anyone else has access to your personal computer, such as an employer or family member. However, if you link to a third party site from our site, any information you reveal on that site is not subject to this Policy. You should consult the privacy policies of each site you visit. In addition, Macerich is not responsible for the content of any sites that may be linked to Macerich’s site.


Protecting children is of the utmost importance to Macerich. We currently define children as minors under the age of 13 years old. We do not knowingly collect Personal Information from children without parental or guardian consent.

If a parent or guardian chooses not to allow us to further collect or use the child’s Personal Information, that parent or guardian can contact us to request the removal of the child’s Personal Information from our database at any time by e-mailing us at or contacting the customer services facility at the applicable center directly. Please note that Personal Information about a child may remain in back-up storage for some period of time after a request for deletion of that child’s account. This may be the case even though no information about that account remains in our active user databases.

Use of Cookies

Macerich, its merchants and business partners, like many companies, may use cookies which are stored on your computer to enhance your experience while using their web sites. Cookies make using our site easier by storing and tracking your preferences and passwords.

Your browser is probably set to accept cookies. However, if you would prefer not to receive cookies, you can change your browser settings to refuse them. If you choose to have your browser refuse cookies, it is possible that some areas of our site will not function properly when you view them, and you may have to enter Personal Information every time you use that site in order to participate in certain programs or promotions.

Effective Date: March 2003
Last Update: September 1, 2005